Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

“This book gives you more sound, simple copywriting advice per page than anything I have read.”
— DRAYTON BIRD, Ogilvy Creative Director
Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:
THINKING like a copywriter: 110 lessons on mindset.
These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.
WRITING like a copywriter: 97 lessons on execution.
These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.
“Eddie Shleyner is a fantastic copywriter. Read this book.”
—ANN HANDLEY, author of Everybody Writes
“Eddie’s been selflessly demonstrating his boundless marketing knowledge for the last decade. VeryGoodCopy represents his collective wisdom in one handy package. Do yourself a favor and devour every word.”
—BRIAN CLARK, founder of Copyblogger
“Eddie Shleyner is a voice that copywriting needs more than ever.”
—KEVIN ROGERS, founder of Copy Chief
“Reading this book is like getting a PhD in advertising in one sitting.”
—KIM KRAUSE SCHWALM, A-List Copywriter