Lean Customer Development. Building Products Your Customers...

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Business & Economics - Sales & Marketing
Lean Customer Development. Building...

Lean Customer Development. Building Products Your Customers Will Buy

Name: Lean Customer Development. Building Products Your Customers Will Buy
ISBN: 9781492023746

Cindy Alvarez

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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the «ah-ha!» moments that inspire truly great products.

Категории:

Business & Economics - Sales & Marketing

Год:

2017

Издательство:

O'Reilly Media

Язык:

english

Страницы:

238

ISBN 10:

1492023744